Flávio Guerreiro, LPR

Flávio Guerreiro is the Regional Manager for Central, East Europe and the Nordics at LPR – La Palette Rouge. With over 20 years of experience in the Retail and Supply Chain sectors, he has held key leadership roles across Europe, including Head of Department at SONAE, Commercial & Sales Administration Manager at LPR, both Poland & Portugal and Country Manager for LPR Portugal. Today, he oversees business activities across 11 countries. Graduated in Distribution and Logistics Management, with a Master’s degree in Administration, specializing in Commercial Negotiation, and a PhD in Supply Chain. Flávio is also a University professor. As a recognized expert in reverse logistics and circular economy, he has authored numerous articles in leading national and international Supply Chain journals.