The path from bricks and mortar to multichannel without sacrificing sustainability or affordability
Buying a flat package and assembling furniture has always been a natural thing to do for IKEA customers. But now, people want options. They want to order online and get products delivered. They want furnishings assembled and installed. And they want convenience, with continued great value for money. This is the challenge for IKEA: making the world of home furnishings affordable, sustainable and more convenient. In short, fulfilling customers’ needs whenever and wherever they come into contact with us.
This exclusive presentation by the head of IKEA’s fulfillment team for the Czech Republic, Slovakia and Hungary, Yiannis Mitris, will explore how IKEA is transforming from a bricks-and-mortar to a multichannel retail operation. This has been a tremendous challenge considering not only the tradition of in-store shopping at IKEA but also the wide variety of shapes and sizes of products which IKEA sells and subsequently needs to deliver to its customers. Learn how IKEA has managed this transition and how it plans to further develop its online retail and delivery services in the future, all the while ensuring that sustainability remain a key component in the decision-making process.