Ing. Michal Seltenreich, Ph.D. works as the technical director of Malfini, a leading producer of advertising textiles in Central Europe. He joined the company in 2018 in the position of change management director with competences in managing innovation and strategic projects. Since 2021, he has held the position of technical director. He mainly manages the warehouse and logistics center in Ostrava, which distributes the company’s textile products to more than 35 European countries. Michal Seltenreich graduated from the Faculty of Mechanical Engineering at the Brno University of Technology, where he also completed doctoral studies. He gained extensive experience in management functions, mainly in the companies Borcad CZ and CIE Metal CZ, and his portfolio includes authorship or co-authorship of patents and industrial designs, as well as teaching activities, currently e.g., at the Department of Informatics of the Faculty of Science of the J.E. Purkyně University in Ústí nad Labem.