Patricia Jakešová

During her professional career, she has worked in top positions in leading international retail companies operating on the Czech and Slovak markets. She also has experience in operating on the Ukrainian market. Thanks to working in a technology company, she has knowledge in the field of information technology, digitization, and automation with a focus on retail and logistics. She specializes in retail processes related to the circulation and purchasing of goods, management of the assortment and supplier portfolio, category management, and solutions focused on optimization, automation, and all this from the point of view of the use of artificial intelligence. She studied marketing communication at the University of Finance and Law in Prague, where she also works as a teacher. At this school, she initiated the introduction of the subject retail management and e-commerce.