Simona Kijonková is a well-known businesswoman, visionary and investor in start-ups. She is considered the first lady of e-commerce in the Czech Republic. She studied management at the University of Economics and finance at UJEP. In 2010, she founded the company Zásilkovna, and within ten years she built an international logistics company with a turnover of 2.5 billion CZK. She currently heads the Packeta holding company, which includes 14 companies, including the Czech Zásilkovna, and manages more than 1,700 employees. She has received many awards for her entrepreneurial and innovative activities. She won the title of EY Entrepreneur of the Year 2017 for the city of Prague, she won the TOP Entrepreneur of the Year 2018 ranking of the Economia publishing house, and in 2020 she placed second. For many years, she has been at the top of Forbes’ list of the most influential women, appearing on the magazine’s cover page first in 2016 and again in June 2019.